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Authority alert is a game mechanic in Bully. It occurs when an NPC student is being bullied by Jimmy or another character. Instead of fighting back or cowering, they raise their arms above their heads and scream for help. Any authority figure (i.e., Prefects, Faculty, Orderlies, and Police) within a certain radius comes running towards the person who yelled.

Each student has their own "Chicken" stat, measuring the chance that they will scream for help when threatened. The higher the stat is set, the more likely they are to scream. As all female students, Non-Clique Students, and Nerds have higher "Chicken" stats, they can be seen screaming for help. Other male clique members such as Bullies, Preppies, Greasers, Jocks, and Townies have their chicken stats set to zero and thus never scream for help, although they do have dialogue for doing so. Hobos can also yell for help.

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